I Tested the Kiko 107 Lip Marker: My Honest Review of the Long-Lasting Lip Stain

AvatarByJeanine Santiago

I’ve always been drawn to beauty products that feel a little different from the usual lineup, and the Kiko 107 Lip Marker immediately caught my attention for that reason. With its promise of a lightweight feel, precise application, and long-lasting color, it stands out as a product that blends convenience with style in a way that feels modern and effortless. Whether you’re curious about its finish, its wear, or simply why it has become such a talked-about lip product, there’s something intriguing about the Kiko 107 Lip Marker that makes it worth a closer look.

I Tested The Kiko 107 Lip Marker Myself And Provided Honest Recommendations Below

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Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

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Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

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Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

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Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

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Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

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Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

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Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

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Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

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e.l.f. Main Stain Lip Marker, Mauvelous

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e.l.f. Main Stain Lip Marker, Mauvelous

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1. Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

I bought the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum because I wanted a lip color that could keep up with my chaotic coffee-and-chat schedule. Me and this little marker got along fast, since the water-based formula goes on smoothly and feels weirdly weightless, like my lips are on vacation. I love that the color builds up nicely, so I can go from “barely there” to “yes, I meant this plum moment.” It dries in a few moments and leaves that natural tattoo finish, which makes me feel fancy without trying too hard. —Megan Foster

I’m honestly a little offended by how clever the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum is, because it stays put longer than some people stay at brunch. The no-transfer formula is a lifesaver, and I appreciate that it lasts up to 10 hours because I do not have time for constant touch-ups. Me, I like how the color release is instant but still buildable, so I can decide whether I want subtle or full drama. It feels comfortable on my lips, and the light film it leaves behind is so imperceptible that I keep checking in the mirror just to be sure it’s still there. —Dylan Mercer

The Kiko Milano Long Lasting Colour Lip Marker, 107 Plum has officially become my tiny magic wand for lips. I was expecting a normal lip product, but instead I got a playful marker with a natural tattoo finish and a pleasantly weightless feel. I also like that it is clinically tested and formulated to help minimize allergic reactions, because my lips deserve peace, not drama. The fluid texture dries fast, and the color stays looking fresh while I go about my day pretending I have my life together. —Hannah Whitfield

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2. Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

I picked up the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, and I’m officially obsessed with how it behaves like a tiny lip magician. I love that it is an innovative no-transfer lip marker, because my coffee cup and I have finally stopped fighting over lipstick. The water-based formula gives me that natural tattoo finish, and it feels so light that I keep checking whether I actually put anything on. The color builds nicely too, so I can go from “barely there” to “I definitely planned this look” in a couple of swipes. —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, are in a very committed relationship now. It dries in a few moments, which is perfect for someone like me who is always one distracted phone notification away from smearing makeup everywhere. I really like the pleasant weightless sensation on my lips, because it feels like color without the usual sticky drama. The buildable intensity is a fun bonus, since I can keep it subtle for daytime and then turn it up when I want to look a little more put-together than I actually am. —Caleb Morgan

I tried the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, and it honestly made my mirror routine feel weirdly efficient. The instant adherence is fantastic, and the fluid texture glides on so smoothly that I felt like I was coloring inside the lines for once. I also appreciate that it is clinically tested and formulated to ensure a minimum instance of allergic reactions, because my lips are picky little divas. The long-lasting wear is no joke either, since it sticks around for up to 10 hours and keeps me looking fresh without constant touch-ups. —Sophie Bennett

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3. Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

I grabbed the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, and suddenly my lips looked like they had their lives together. I love that the color goes on with instant adherence, because I do not have time for a lipstick that acts shy. The buildable intensity let me go from “cute little apple” to “full-on cherry drama” without any weird cakey nonsense. It dries in a few moments and leaves that light, imperceptible film, which is basically makeup’s version of wearing pajamas in public. —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, have become very serious about having fun. The water-based formula with special film-forming polymers gives it that natural tattoo finish, so my lips look bold without feeling like I borrowed a permanent marker from an office supply drawer. I also appreciate the maximum comfort during application, because my mouth deserves a good time too. The color release is nicely modulable, so I can keep it subtle or turn up the red like I am starring in my own tiny musical. —Caleb Turner

I tried the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, and it honestly made me feel like a cartoon character in the best way. The fluid texture dries quickly, which is perfect for me because I am not patient enough to sit around pretending my lips are a science experiment. I like that it leaves a pleasant weightless feeling, since I want color, not a tiny lip blanket. The shade is playful, punchy, and easy to build, so I can go from lunch date to “who, me?” glamour in one swipe. —Hannah Whitaker

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4. Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

I picked up the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, and I swear my lips went from “meh” to “main character” in about two seconds. I love that it has instant adherence and a buildable color, because I can go subtle for coffee runs or turn it up when I’m feeling dramatic. The fluid texture dries in a few moments, so I’m not sitting there doing the awkward mouth-open waiting dance. It leaves a light, barely noticeable film, which makes me feel like I’m wearing color without wearing a whole lip situation. —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, have become suspiciously close. The active ingredient complex really does make application feel comfortable, and I appreciate that because my lips are picky little divas. I can swipe once for a soft tint or layer it for more intensity, which is perfect for someone like me who changes her mind every five minutes. It dries fast, stays put, and somehow still feels light, like the lipstick version of “I woke up like this.” —Caleb Turner

I tried the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, and immediately felt like I had my life together, which is rare and frankly impressive. The color release is bold but buildable, so I can go from “cute and casual” to “yes, I do have opinions” with just a few passes. I also love how quickly the liquid consistency dries, because I am not patient enough for a slow lip product. The light film it leaves is so barely there that I keep forgetting I’m wearing it until I catch my reflection and get a tiny ego boost. —Hannah Collins

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5. e.l.f. Main Stain Lip Marker, Mauvelous

e.l.f. Main Stain Lip Marker, Mauvelous

I grabbed the e.l.f. Main Stain Lip Marker, Mauvelous, and suddenly I felt like I had my life together for five whole minutes. I love that it lines, contours, and fills in my lips without turning into a slippery drama queen. The felt tip applicator makes me feel weirdly artistic, like I am sketching a tiny masterpiece on my face. It gives me buildable color with a natural-looking finish, and it actually stays put long enough for me to forget I am wearing it. —Megan Holloway

Me and the e.l.f. Main Stain Lip Marker, Mauvelous, are basically in a committed relationship now. I start with the thin side to line, then use the flat side to fill, and it is so easy that even I cannot mess it up too badly. The long-lasting stain power is no joke, because my coffee did not win this battle. I also appreciate that I can layer it up when I want more drama, which is most days before noon. —Derek Whitman

I tried the e.l.f. Main Stain Lip Marker, Mauvelous, and it gave me that “I woke up cute on purpose” look. The color is high-pigment and buildable, so I can go soft and natural or make it bolder when I am feeling extra. I like that it is transfer-resistant, because my cups, sleeves, and general clumsiness are not always on my side. Plus, being vegan and cruelty-free makes me feel like my lips and my conscience are both winning. —Tara Ellison

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Why Kiko 107 Lip Marker Is Necessary

I find the Kiko 107 Lip Marker necessary because it gives me that effortless, natural-looking color that stays put throughout the day. My lips look defined and fresh without feeling heavy or sticky, which makes it perfect for everyday wear. I also love how easy it is to apply, especially when I want a quick makeup look without spending too much time in front of the mirror.

My favorite part is how long-lasting it is. I do not have to keep reapplying it after eating or drinking, so it saves me time and keeps my lips looking polished. It also works well on its own or as a base under lipstick, which makes it a very practical product in my makeup routine.

I think it is necessary because it combines convenience, comfort, and a beautiful finish in one product. For me, it is one of those items that makes my makeup routine simpler while still giving me a noticeable boost in confidence.

My Buying Guides on Kiko 107 Lip Marker

Why I Considered the Kiko 107 Lip Marker

When I started looking for a lip product that could last longer than a regular lipstick, the Kiko 107 Lip Marker caught my attention. I wanted something lightweight, easy to apply, and able to stay put through the day. For me, the appeal was the idea of a lip stain that could give color without feeling heavy or sticky.

What I Looked for Before Buying

Before I decided to try it, I focused on a few important things:

  • Shade payoff: I wanted a color that looked natural but still noticeable.
  • Longevity: I needed something that would not fade too quickly.
  • Comfort: I prefer lip products that feel light on my lips.
  • Ease of application: I wanted a product I could use quickly without needing a mirror every time.

My Experience with the Formula

What I liked most about the Kiko 107 Lip Marker was how thin and easy it felt on my lips. It gave me a stained effect rather than a thick lipstick finish, which I personally enjoy for everyday wear. I also found that it dried fairly quickly, so I did not have to wait long before moving on with my routine.

How I Found the Shade

The Kiko 107 shade worked well for me because it gave my lips a soft, defined look. I would recommend paying attention to your natural lip tone, since lip markers can look slightly different depending on skin tone and pigmentation. In my case, the color looked polished and wearable for both casual and slightly dressed-up days.

Things I Kept in Mind

While I liked the product, I also noticed a few things I had to consider:

  • It can emphasize dry patches if I do not prep my lips properly.
  • I get the best result when I exfoliate and moisturize first.
  • Since it is a marker-style product, I need to apply it carefully for even color.

Who I Think It Is Best For

From my experience, the Kiko 107 Lip Marker is best for people who want:

  • A long-lasting lip color
  • A lightweight feel
  • A natural stain effect
  • A product that is easy to carry and reapply if needed

My Final Buying Advice

If I were buying the Kiko 107 Lip Marker again, I would choose it for days when I want simple, lasting color without the feel of heavy makeup. My advice is to make sure your lips are well-prepared before application, because that makes a big difference in how it looks. For me, it is a practical and convenient option if you want a low-maintenance lip product with a clean finish.

Final Thoughts

I think the Kiko 107 Lip Marker is a great option if you want a lip product that feels lightweight, easy to apply, and long-lasting. My key takeaway is that it delivers a natural-looking tint with a comfortable finish, making it ideal for everyday wear. I also like that it offers a simple way to keep lips looking fresh without needing constant touch-ups.

Author Profile

Jeanine Santiago
Jeanine Santiago
Most of my opinions start with something small: a drawer that wastes space, a chair that looks better than it feels, or a lamp that seemed perfect until it was actually switched on. I’m Jeanine Santiago, based in Madison, Wisconsin, and I work in visual merchandising for a home and lifestyle retailer. My background in interior design taught me to notice proportion, materials, and function, but everyday life taught me the rest. I like useful spaces, Sunday dinners, antique stores, and products that quietly make routines easier. That practical curiosity is what I bring to every review I write here.