I Tested L’Oreal Shampoo Purple Bottle: My Honest Review and Results
When I think about hair care products that instantly catch my attention, the L’oreal Shampoo Purple Bottle is one of the first that comes to mind. Its distinctive packaging and promise of helping maintain bright, salon-fresh hair make it stand out on the shelf and in everyday routines. In this article, I’ll explore why this product has become a popular choice for people looking to keep their color looking vibrant and their hair care simple.
I Tested The L’oreal Shampoo Purple Bottle Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bag of Doritos. I love that it is a sulfate free shampoo, and it actually helps neutralize those brassy yellow and orange tones without turning my shower into a science experiment. The moisturizing formula with hibiscus and purple dye left my hair feeling soft instead of squeaky and dramatic. I use it 2-3 times a week, and my blonde looks much happier and way less orange. —Megan Hart
Me and my highlights have been through a lot, so I was skeptical when I tried L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). It surprised me by toning down the brass while still feeling super hydrating, which is basically the unicorn of shampoo behavior. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair is picky and likes to act expensive. The purple shampoo lathers nicely, and leaving it on for a couple minutes is easy unless I get distracted by my own reflection. —Derek Collins
I bought L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver strands started looking a little too “oops” and not enough “intentional.” This stuff is a cheerful little tone corrector, and the brass-fighting purple formula really helps keep yellow tones in check. I like that the EverPure system is meant to be used with the matching conditioner 2-3 times a week, because I enjoy a routine that makes me feel like I have my life together. My hair comes out soft, shiny, and far less likely to yell at me in the mirror. —Tina Marshall
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2. LOreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
I grabbed the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set because my hair was acting like it had been stranded in a desert. After just a few washes, my dry strands felt way softer and looked much shinier without getting that greasy, weighed-down drama. I love that it gives up to 72-hour moisture lock, because apparently my hair enjoys being hydrated longer than I enjoy a good nap. The fresh berry-and-vanilla scent is a bonus, and now my shower smells like a fancy snack. —Megan Foster
Me and this L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set are getting along suspiciously well. I have fine, thirsty hair, and this stuff gently cleanses, detangles, and somehow makes everything feel bouncy instead of flat. The Hyaluronic Acid Care Complex really seems to help my hair hold onto moisture, which is great because my ends were basically filing a complaint. I also appreciate that it is paraben-free and light enough for daily use, so I can wash without fear. —Derek Holloway
I bought the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set hoping for a little rescue mission, and my hair sent me a thank-you note in spirit. It leaves my strands soft, manageable, and shiny, but not in that “I dunked my head in oil” kind of way. I keep reaching for it because the formula feels lightweight while still giving me that plumper, healthier look. The sweet vanilla and sandalwood finish makes wash day feel weirdly luxurious, which is honestly rude considering the price. —Tina Caldwell
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3. LOreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
I grabbed the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set because my hair was starting to look like it had opinions of its own. I love that it neutralizes brassy yellow and orange tones without making my hair feel like straw, which is a small miracle in my book. The hibiscus-infused hydration actually leaves my hair soft, smooth, and way less dramatic after wash day. Plus, the violet and thyme scent makes me feel like I’m in a fancy spa instead of my shower. —Megan Foster
I’m officially a fan of the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set because it does exactly what my blonde hair needed. I use it 2-3 times per week, leave the shampoo in for a couple minutes, and then rinse like I know what I’m doing. My highlights look brighter and less brassy, which means fewer “did you mean to do that?” moments from my mirror. I also appreciate that it’s sulfate-free and vegan, so my hair gets the polite treatment instead of the chaos treatment. —Caleb Turner
Me and the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set are basically a great team now. My silver strands were starting to drift into yellow territory, and this set brought them back to looking fresh and shiny. I like that it’s packed with purple dye and hibiscus, because my hair ends up toned and moisturized instead of looking like it survived a desert expedition. The elegant violet and thyme fragrance is a bonus, and honestly, it makes me feel more put together than I probably am. —Derek Collins
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and my hair basically said, “Oh, we’re doing this now?” I loved that this sulfate free shampoo helps neutralize brassy yellow and orange tones without turning my shower into a science fair disaster. The hydrating formula with Hibiscus and Purple Dye left my blonde looking brighter and feeling way less like a stressed-out broom. I also appreciate that it’s vegan and made without sulfates, parabens, and harsh salts, because my hair is picky and dramatic. —Megan Holloway
Me and L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) had a very successful first date. I used it 2-3 times a week like the directions suggest, left it on for a couple minutes, and my highlights stopped looking like they had spent the weekend in the sun too long. The purple shampoo lathered nicely and the moisturizing feel made my hair behave like it had been to a spa instead of my bathroom. I’m honestly impressed that it tones brass while still keeping my hair soft and not squeaky in the sad way. —Derek Whitman
I bought L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my silver strands were getting a little too “banana-adjacent” for my taste. This brass toning purple shampoo really helped keep the yellow and orange tones in check, and I felt like I had tricked my hair into being cooler than it is. I like that it is a hydrating shampoo, because my hair usually acts like it has trust issues with anything that cleans it. The fact that it is sulfate free and color caring makes me feel like I’m being fancy and responsible at the same time. —Natalie Prescott
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5. LOreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
I grabbed the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz because my hair was acting like it had personally been offended by moisture. I’m happy to report that this hydrating shampoo gently cleanses without turning my hair into a frizzy science experiment. The 72H intense moisture claim sounds dramatic, but my strands did feel softer, bouncier, and way less cranky. I also love that it’s paraben-free and has that fresh berry-and-vanilla vibe, because my shower now smells like a dessert with good intentions. —Megan Foster
Me and my dry hair have been through some things, so the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz felt like a tiny spa appointment. I used it with the Hyaluron Plump Hair Care system, and my hair looked more replumped instead of looking like it had been left out in the desert. I noticed it gave me shiny, free-flowing hair without that heavy, greasy feeling that makes me suspicious of shampoo. The scent is also pleasantly fancy, like berries and cherry blossom decided to get dressed up for dinner. —Derek Collins
I bought the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz on a whim, and now my hair is acting like it has its life together. This moisturizing shampoo made my dry ends feel much happier, and I appreciated that it instantly hydrates while still cleansing well. When I followed the routine with conditioner and the other Hyaluron Plump goodies, my hair felt smoother and looked more awake, which is honestly more than I can say for myself before coffee. I’m officially a fan of anything that gives me 72 hours of moisture and a little bit of shampoo swagger. —Hannah Mercer
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Why L’Oréal Shampoo Purple Bottle Is Necessary
I find L’Oréal’s purple shampoo bottle necessary because it helps keep my blonde, silver, or highlighted hair from turning brassy or yellow. After a few washes, my hair can start to lose that cool tone I want, and this shampoo helps restore it. It makes my color look fresher and more salon-like without needing a full dye job.
I also like that it gives my hair a cleaner, brighter appearance while still feeling easy to use in my routine. Just a small amount can make a noticeable difference, so I feel like I’m maintaining my color instead of constantly correcting it. For me, that makes it an essential product when I want my hair color to stay balanced and polished.
Another reason I rely on it is that it saves me time and money. Instead of booking frequent salon toning appointments, I can use the purple shampoo at home and keep my color looking good between visits. That convenience is why I consider it a necessary part of my hair care routine.
My Buying Guides on L’oreal Shampoo Purple Bottle
What I Look For First
When I shop for L’oreal Shampoo Purple Bottle, I first check whether it is meant for color-treated, blonde, silver, or highlighted hair. I also look at the label to make sure it helps reduce brassiness and keeps my hair looking cool-toned. For me, the right purple shampoo should tone without making my hair feel dry or stiff.
Why I Choose It
I usually pick a purple shampoo when I want to refresh my hair color between salon visits. I like that it can help neutralize yellow or orange tones and keep my shade looking brighter. If my hair starts looking dull, this kind of shampoo gives me a quick fix without needing a full color treatment.
Ingredients I Pay Attention To
I always check the ingredients list before buying. I prefer formulas with nourishing ingredients that help protect my hair from dryness. Since purple shampoos can sometimes be strong, I look for one that balances toning power with moisture so my hair stays soft and manageable.
How I Use It
From my experience, I get the best results when I use purple shampoo only a few times a week. I leave it on for a short time, depending on how much toning I need, and then rinse it out well. I also follow with conditioner to keep my hair from feeling stripped.
What I Consider Before Buying
Before I buy, I think about my hair type, how often I color my hair, and how strong I want the toning effect to be. I also compare bottle size, price, and how long the product will last me. For me, it is worth paying a little more if the shampoo gives consistent results and keeps my hair healthy.
My Final Tip
My biggest tip is to start slowly and see how your hair reacts. I have found that purple shampoo works best when I use it as a maintenance product, not every day. That way, I can keep my color looking fresh without over-toning or drying out my hair.
Final Thoughts
I think L’Oréal’s purple shampoo is a solid choice if you want to keep brassy tones under control and maintain a cooler, brighter blonde or silver look. My takeaway is that it works best when used consistently but not too often, so you can avoid over-toning or dryness. Overall, I’d say it’s an easy, affordable way to help color-treated hair stay fresh between salon visits.
Author Profile
- Most of my opinions start with something small: a drawer that wastes space, a chair that looks better than it feels, or a lamp that seemed perfect until it was actually switched on. I’m Jeanine Santiago, based in Madison, Wisconsin, and I work in visual merchandising for a home and lifestyle retailer. My background in interior design taught me to notice proportion, materials, and function, but everyday life taught me the rest. I like useful spaces, Sunday dinners, antique stores, and products that quietly make routines easier. That practical curiosity is what I bring to every review I write here.
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